social media influence your customer decision to buy
I find on My Reagan that KnowledgeNetworks released the study "How People Use® Social Media"."While 83% of the Internet population (ages 13 to 54) participates in social media – 47% on a weekly basis – less than 5% of social media users regularly turn to these sites for guidance on purchase decisions in any of nine product/service categories. In addition, only 16% of social media users say they are more likely to buy from companies that advertise on social sites.Knowledge Networks surveyed Internet users between the ages of 13 and 54. Eight-three percent of those surveyed said they participate in social media Web sites, 47 percent on a weekly basis. The study also shows that:
Watch Social Media in Plain English: More tags: www.delicious.com/alin.mechenici/socialmedia---
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- 34 percent of social media users report using these sites or features more often now compared to a year ago, while 18% said they use them less
- just 1% of the total online population – and the same proportion of social media participants – uses Twitter once a week or more
- 60% of social media participants say they only access these sites and features at home"
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Watch Social Media in Plain English: More tags: www.delicious.com/alin.mechenici/socialmedia---
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